Vodacom Mobile Marketing

We give you the power to...  

  • Drive consumer behaviour
  • Measure campaign performance
  • Gain insights through intelligent analytics

Find out more

Caroline Van Tonder

082 998 6421

mobile.marketing@vodacom.co.za 


Contact us

The Power to Connect

With Digital Advertising revenues reaching US$59.6bn in the US last year*, marking a 20% jump from the year before and South Africa’s revenue growth up even higher at 23% (R700m, up from around R570m a year ago), digital advertising is experiencing its sixth consecutive year of growth.

Reach that growth market right where their heart lies, their mobile devices. With a 40% mobile market share, it is pretty clear how much of a competitive edge Vodacom Mobile Marketing will give your business.

Choose from our portfolio of no less than 12 ways to speak to who you would like to reach, when you would like to reach them and then reach us for a competitive rate discussion.


  • Video play: A buffer-free, minute-bundled, pay per use video streaming service for the mass market. Sound like a mirage? Share the dream with banner advertising to reach the content hungry masses.
  • Voicemail Message Alert: Advertise in the place where your audience is paying attention – right on their voicemail SMS notification. 
  • Vodacom App Store: Get them at their most attentive. The app store allows mobile users to download a range of awesome mobile apps quickly and easily, without the hassle and fuss of filling in credit card details and remembering passwords.
  • Vodafone Live! Available at no cost to Vodacom subscribers, Vodafone live! Reaches 4 million plus, unique, LSM 5-10 visitors each month. The platform offers a range of fresh content updated on a daily basis, all with a focus on lifestyle, finance, entertainment and news.
  • Bulk SMS: This profiled service proves an invaluable tool in empowering your business to reach a larger demographic with much better conversion rates.
  • Bulk MMS: Say so much more with this enriched take on the mass demographic reach of the Bulk SMS.

  • Vouchercloud: Use this effective channel to drive feet through the door, encourage engagement and foster loyalty. This free to the consumer service, offers deals, discounts and vouchers to users based on their location as well as online. It is available as an app, on the web and by dialing the USSD string (*120*100#).
  • Opera Mini is a mobile browser that offers mobile users a web-browsing experience that is super-efficient on their data, giving them more time to engage with your content without racking up a huge bill. More eyes on the content, means more eyes on your brand.
  • USSD Gaming: Unlock an abundance of revenue opportunities as a sponsor, and connect with customers on a deeper level in the fastest growing consumer engagement platform. Mobile gaming.

  • All Out Rugby: This app is the ultimate companion to get real-time content, gaming and rewards, right on user’s phone. It’s the go-to app to reach any rugby fan.
  • Vodacom Soccer: Winner of the ‘Best use of Digital Communications in Sport’ Award at the Discovery Sport Industry Awards 2016! This app gives consumers the opportunity to show their love for diski and advertisers a unique way to reach those 3 million+ consumers. 
  • PCM: Advertisers can take advantage of this service by appending a 110-character message at the end of each sender and receiver notification.  This service works on all networks and all phones. You can even include short codes, USSDs and click-through links to micro or mobile websites.